GVCA Presidents Message

During tariff disruptions, addressing the human factor is just as vital as managing operations

In these volatile times marked by tariffs and economic uncertainty, leaders must cultivate resilience and adaptability. Your employees, customers, and partners are watching closely. How you respond can either heighten fear and uncertainty — or build deeper trust and lasting confidence. Here are some suggestions that could flatten out the journey.

Build resilience for surprises by preparing for shocks—diversify supply chains, localize operations, and balance efficiency with flexibility.

Train teams not to freeze. Uncertainty can paralyze decision-making. Encouraging science-based thinking—using hypotheses and control variables—helps teams act with clarity and confidence.

Toss out the crystal ball. Predicting the future is less important than sensing change and responding quickly. Adaptive companies stay agile by focusing on direction, not predictions.

Expect discomfort. Uncertainty is a constant for leaders. Embracing this and admitting limitations improves decision-making.

Focus on medium-term goals. A three-month outlook balances stability and flexibility, providing clarity without rigidity.

Communicate solidarity. Using “we” and “us” fosters belonging and shared purpose, reinforcing a team-first mentality.

Speak before the silence. Transparency matters. Frequent, honest updates prevent speculation and keep teams grounded.

Cultivate sensemaking at all levels. Encourage curiosity and collective understanding. Engage teams in identifying patterns and testing insights to strengthen innovation and resilience.

Finally, prioritize the crisis; ignore the noise. During crises, focus on what matters most. Let urgent needs dictate resource allocation and streamline decision-making.

In times of uncertainty, these strategies empower leaders to steady their teams, foster adaptability, and move forward with confidence—despite not having all the answers.

How are you choosing to be seen?

Jeff MacIntyre

President Grand Valley Construction Association

5196163553